Sendai Convention Bureau attended the 57th ICCA Congress in Dubai, UAE from November 10th to 14th. Meetings industry professionals and association executives from across the globe and all industry sectors gathered to experience custom-designed education programs and exchanged knowledge and insights on up-to-date meeting industry trends. Having seen the competitiveness of the host city through its venues, accessibility and hospitability, we aim to reflect these experiences on our performances to bring more international conventions and meetings to the city.
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